Events

Introduction to Digital Marketing

In light of the current pandemic climate we are launching online courses in order to meet the needs of the individuals professional development whilst working from home.  We are providing on-line courses to fit current demands.  In this way, we would appreciate if you could circulate this to relevant persons in your organisations, associations or networks and would find this of interest. Please find below information on our latest virtual course which starts on 2nd June  – Introduction to Digital Marketing.

Why attend this course?

In a world where social media has the most influence in reaching out to the masses, this online course on Introduction to Digital Marketing will focus on the strategic aspects of advertising, usability, analytics and marketing. You will gain knowledge on basic principles of digital marketing, develop the skills required to deal with real-world business problems and exploit digital business opportunities.

You will explore a range of digital marketing tools including, digital advertising, digital video, search engines and social media. You will also learn how to run a basic campaign on different digital advertising platforms as well as understand the basics of web analytics and search engine optimisation.

Dates:
2nd June – 9th July 2020 for 12 sessions at 6:30pm to 8pm


Topics covered in this course:

Paid Search Advertising, Social Media & Video Advertising, Introduction to Search Engine Optimisation (SEO) and Introduction to Google Analytics & Tag Manager

Course delivery:
This course will be delivered via our online virtual learning platform (Canvas) with live sessions with the tutor Nicolás Collebechi.

Assessment:
To show your level of knowledge and understanding on these topics, at the end of the course, there will be a Multiple Choice Test.

Award:
Upon successful completion, attendees will be awarded with a Certificate of Completion including 18 CPD point which is issued by the University of Gibraltar which is accredited by the Continuous Professional Development (CPD) Certification Service.

About the Tutor:

Nicolás Collebechi is an economist who has been working in the digital industry for more than two decades helping many companies to develop and optimize their digital strategies. He currently spends his time working on his own projects, consulting and has been teaching economics, digital marketing and ecommerce to postgraduate students all over the world for over a decade.

Course fee: £650  (GFSB members enjoy a 40% discount)

For further information please contacted us on profdev@unigib.edu.gi or visit the course webpage found here : https://www.unigib.edu.gi/courses/short-courses/digital-marketing/